Elevaete is a made in UAE activewear brand for women in the region. We engage with the community to encourage women to live happy, healthy, #elevaeted lifestyles through positive social impact. We do everything with you in mind.

Client: Elevaete
Date: November 2016
Services: Brand Strategy, Marketing Strategy, Apparel Design, Content Creation, Press & Events.


After designing sportswear for several international and niche US brands, we found that there was a big gap between the global product development chain and the local sentiment. With that in mind, we set out to audit every knitwear factory in the UAE, built a unique supply chain, and started Elevaete – to create activewear for the women of this region, focused on the UAE.

Over the course of two years, we released a one-off tee for National Day in 2016, a mini-collection called Square One in March 2017, and a limited edition set in collaboration with Emirati artist Amna Al Banna for Emirati Women’s Day titled For the Love of Sport. Every piece was designed with the sensibilities of the women in our community in mind, and was stocked across the UAE at select gyms such as Crossfit Metalize and Motion Cycling, luxury spas such as Emirates Palace, and online through multi-brand retailers like Sun & Sand Sports.

“Elevaete is the activewear brand you need to up your fitness game.”

Georgia Bobley Popsugar

“The inspiration for fitness lies within us all, and both Tanvi and Dana have inspired many women in the UAE to pursue their wellness goals actively with their ‘Square One’ collection.”

Glazia Gadinez Sun & Sand Sports

“Using a dark, monotone palette with the artwork screenprinted on in gold, each piece is handprinted with care and designed to suit the chic aesthetic of the modern woman in the UAE while paying homage to the rich culture at the root of it all.”

Reem Abuleil Sport 360
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