As Desert Barbell stands for Strength & Unity, the aim for brand merchandise was to reflect the core pillars of the sports club while building awareness and community following through a shared style. We created custom graphics, supported on production and executed photoshoots for the brand apparel.
Building a community means driving value both on and offline for those that are already interested, somewhat curious or potentially passionate about what you stand for. Being constantly welcoming to new audiences, while consistently relating back to existing ones, is at the core of building a new brand in a captive market. With Desert Barbell, we put the people at the center of everything we did.