Whether it is after years of operation, at a growth milestone or in response to changes in the market or leadership, we understand how critical, and delicate, a transformation can be. With that in mind, we work closely with leaders and decision-makers to define where the business wants to go, and highlight the priority changes required to happen in order to get it there. We saw our longest-standing client and strategic partner, Matter Nutrition, through three brand iterations as they grew from startup to SME, and supported the development of a product line expansion including ideation for the consumer experience and design of an entirely new digital platform.