We believe initiating our own projects is an important step in further refining our skills, as well as developing value in areas that we find most compelling. As a women-led team, we have a conviction towards creating opportunities for inclusivity for all women and minority groups. In 2016, we founded Elevaete, a made-in-UAE activewear brand offering locally-relevant technical garments considering climate, culture and comfort of women across the MENASA region. In 2019, we began developing a line in collaboration with Swarovski and in 2020 we launched a rebrand as QNTM – focusing on the quantum of any community. Over the duration of the project, we achieved year over year sales growth and were stocked in local, regional and international concessions.