Maintenance can be a broad term as it encompasses both large scale strategies and minute tactical activities. We supported 7 organizations with strategic and applied services across industries such as Food & Beverage, Technology and Fitness & Wellness that helped them stay relevant, updated and consistent. Since January 2021, we have partnered with HRMNY to handle Brand and Marketing for the Dubai Economic Department. During our set up, we produced several strategic documents that helped internally and cross-departmentally align on core tactics, consumer segmentation, performance indicators and implementation tools. This set the foundation for all further brand and communication initiatives, which allowed us to successfully further implement new and revised assets.