We are a creative studio and independent agency. With strategy at our core, we build design-led experiences.

What We Do

We focus on cultural relevance and longterm solutions to transform businesses and build sustainable strategies.

With a multidisciplinary approach and an international portfolio, we support  businesses at any stage to create products, services and interactions that resonate deeply with communities and drive positive impact. We prioritize future-proof strategies that build strong brand stories, and loyal tribes.

Who We Are

A collective of thinkers, creators and problem-solvers. We’re curious about how things work, and how we can make them work better. We have a collaborative approach and aspire to create impact, every day.

Tanvi Malik

Founder & Director

Multidisciplinary designer, strategist, artist and writer.

Leila Gaafar

Strategist

I just don’t want to look back and think... “I could’ve eaten that”.

Lavina Menda

Digital Marketing Specialist

You can't define a woman. So, stop trying.

Reem Al Shamsi

Designer

Graphic designer, Art and Design enthusiast.

Shreya Singh

Designer

Multidisciplinary artist and student-athlete at Haverford College.