We are a creative studio and independent agency. With strategy at our core, we build design-led experiences.

What We Do

We focus on cultural relevance and longterm solutions to transform businesses and build sustainable strategies.

With a multidisciplinary approach and an international portfolio, we support  businesses at any stage to create products, services and interactions that resonate deeply with communities and drive positive impact. We prioritize future-proof strategies that build strong brand stories, and loyal tribes.

Branding & Experience Design

Brand Strategy
Identity Design
Art Direction
Graphic Design
Website Design

Marketing & Communications

Marketing Strategy
Content Creation
Social Media Management
Digital Advertising

Product Design

Packaging Design
Apparel Design
Accessory Design
Furniture Design

Spatial Design

Interior Design
Interior Architecture
Installation Design
Event Design

Who We Are

A collective of thinkers, creators and problem-solvers. We’re curious about how things work, and how we can make them work better. We have a collaborative approach and aspire to create impact, every day.

Leila Gaafar


Lavina Menda

Digital Specialist

Reem Al Shamsi


Shreya Singh

Design Intern